CorrectAddress offers Point of Call data processing for CanadaWhite Plains, NY Jan. 19, 2011 — Intelligent Search Technology (IST), a QAS company and part of Experian Marketing Services, has successfully SERP-certified its CorrectAddress® product with Canada Post to provide address verification against the latest and most accurate postal database available – the Point of Call (PoC) Address Data product, which became available to certified vendors this month.
PoC data allows Canada Post to enable faster, more efficient processing and sorting of mail, resulting in reduced costs, improved operations and more accurate address databases. Mailers using SERP-certified products with PoC data processing are expected to see significant reduction in the amounts of undeliverable and returned mail.
Whereas the traditional Postal Code Address Data (PCAD) uses a series of ranges defined by Postal Codes, PoC data contains specific addresses within Postal Codes that can receive mail. This additional level of granularity makes PoC data a more accurate address cleansing database for processing Canadian addresses.
New Canada Post address accuracy requirements take effect on Jan. 17, 2011, and only a handful of products, including CorrectAddress®, have thus far qualified for SERP-certified status.
CorrectAddress® with new PoC data will be supported on all 32- and 64-bit versions of Windows, Linus, AIX, Solaris, and HP-US, as well as other UNIX-based systems.
About CorrectAddress
CorrectAddress® is a United States Postal Service® CASS Certified™ and Canada Post SERP-certified address correction, address verification and standardization software solution that enables users to cleanse, verify and standardize their addresses, both in real-time and batch mode. Designed to overcome a significant degree of variation, fix misspellings and erroneous information, fill in omitted components and normalize incorrect formatting, CorrectAddress® will easily manage vast quantities of data while exhibiting outstanding speed and accuracy.
About Intelligent Search Technology
Intelligent Search Technology has devoted its resources to the development of high performance, multicultural identity search, and matching software. Its highly acclaimed identity search and matching engine, NameSearch®, adds intelligence to applications requiring efficient and accurate retrieval of identity data regardless of variations. With the development of MerlinMerge SpeedPro (duplicate detection, merge-pure software), CorrectAddress® (address verification and standardization software) and ISTwatch© (OFAC compliance and watch list searching software), IST has bolstered its position as a leader in overall data quality.
IST is a part of Experian® QAS®, a leading provider of address data quality software and services.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Media Contact:
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
erin.haselkorn@qas.com
