MerlinMerge® SpeedPro Benefits
Duplicate Detection, Merge/Purge Software

How often are two or more pieces of identical mail sent to the same person, household or location? Many organizations cite that over 40% of their mail is duplicated. With the price of postage ever increasing, the cost of sending duplicate mailings is no longer something that can be ignored. Additionally, the positive business image, which companies spend so much time and money to build, is tarnished by irritating their customers with duplicate mailings. MerlinMerge® SpeedPro offers a solution that not only identifies duplicates, but will enable you to remove the costs associated with them. And it works not only within one database or list, but allows you to intelligently compare and consolidate information from multiple data sources (data cleaning). The costs associated with incorrect or duplicate data are not limited to mailings. There are internal costs resulting from having to add additional hardware and administrative resources. There are costs associated with the extra time required to do database housekeeping and reporting. And of course, there are the costs incurred when, due to duplication, data is lost, incomplete, inaccurate, or spread needlessly across multiple records. MerlinMerge® SpeedPro was designed to overcome all of these problems and help you to lower or eliminate costs related to incorrect or duplicate data. By identifying and eliminating duplicates you can: Eliminate duplicate pieces of mail going to one target Save money on postage, printing, and preparation costs Avoid upsetting customers who receive multiple copies of the same materials Identify abusers of limited-edition offers Improve Mail Deliverability Analyze and evaluate list sources Bring lists and files into a common data format Identify likely prospects Preserve data integrity Maintain high standards of data quality Correct, restructure and enhance data Make data more effective, accessible and accurate Reduce job processing time