Address Correction Software - Address Verification, Address Standardization, USPS CASS Certified Postal Software

Mail or Re-mail?

Address lists are difficult to maintain. As with all databases, we must learn to deal with data variations due to misspellings, nicknames, abbreviations, transpositions, and other data input errors. Then we must deal with the fact that over 8 million U.S. addresses are changed every year. And if that’s not all, in 2001 the United States Postal Service (an IST customer) estimated that close to 24 percent of all mail is incorrectly addressed and over 5 billion pieces of mail were undeliverable as addressed. There are many reasons that a letter or package cannot be delivered, such as incomplete, illegible or incorrect address information, renumbered houses, renamed streets, adjustment of rural routes, or the minimum criteria for mailability is not met.

In addition to the ever-increasing cost of postage, every undeliverable piece of mail costs your business the time to prepare the mailing plus the cost of materials and printing. Add to that the cost of lost opportunity, such as low response to marketing campaigns, and a deterioration of your business image.

That’s not all. Many companies don’t have the time to sort their mailing lists, and even more don’t have address lists that are certified as being correct. The US Postal Service offers significantly discounted postal rates for companies that sort their outgoing mail and validate and standardize the addresses through a Coding Accuracy Support System (CASS™) certified postal software.

It's easy to see how undeliverable mail can have a dramatic effect on your bottom line.

How Dramatic?

An example might help to illustrate the issue further. Company A sends out 25,000 pieces of direct mail per month, or 300,000 per year. Let’s assume that their mailing list is about average, according to the US Postal Service, with 3.0% Undeliverable as Addressed. Let’s further assume that they spend an average of $0.70 per piece in postage, materials, and labor. Here’s a summary of recurring avoidable costs that Company A incurs:

Number of Pieces of Undeliverable Mail: (300,000 x 3.0%) = 9,000
Annual Cost of Undeliverable Mail: (9,000 x $0.70) = $6,300

Stamp of Approval - Address Verification Software

Intelligent Search Technology, Ltd. (IST) offers you a way to avoid these recurring costs. The US Postal Service, as well as thousands of other Federal, State, and Local government agencies and Fortune 500 companies have chosen IST to meet their searching, matching, deduplication, address verification and address correction needs.

CorrectAddress® is an address verification and address correction software, CASS-certified by the United States Postal Service, so that your addresses are validated and standardized according to the latest USPS database. This postal software will print out USPS Form 3553, so that you may receive substantial discounts on postage. It will also produce Carrier Routes, ZIP+4, County names, County codes, Delivery Point Barcode (DPV), and Line of Travel information (eLOT).

CorrectAddress® offers you address verification versatility, too! It will process your addresses one at a time, or in batch. And it is designed to meet your address correction usage needs, whether as a stand-alone product, integrated with your other enterprise applications, or as a web-based service through IST’s website.

In short, IST is The Intelligent Choice for U.S. address validation and standardization!